Copywriter, blogger, daydreamer…
I am all of those things, and a few other things too. After starting my career in Public Relations, I got into blogging in 2005, moving into web copywriting the year after that in 2006. With a passion for the web and a love for writing, I knew I had found my niche. The rest (as they say) is history.
I’ve worked across agency, in-house and freelance copywriting environments, across a broad range of client industries. When I’m not writing for money, I also try make time to write for fun – I have 3 blogs and each of them serves its own purpose.
Keep reading to get the 411 on who I am, where I lurk and how I roll. If that seems like too much work, you can give that pretty pencil up there a click to get in touch. I live in the Bo Kaap, in the beautiful city of Cape Town… South Africa’s Mother City.









