Copywriter, blogger, daydreamer…
I am all of those things, and a few other things too. After starting my career in Public Relations, I got into blogging in 2005, and web copywriting the year after that in 2006. With a passion for the web, and a love for writing, I knew I had found my niche. The rest as they say, is history.
I’ve worked across agency, in-house and freelance copywriting environments, across a broad range of client industries. When I’m not writing for money, I also write for fun – I have 3 blogs, and each of them serves its own purpose.
On the personal side of things, I enjoy gym, shopping, shoes, wine, waffles, otters, horrors, frozen mangoritas and series slumming. I live in the Bo Kaap, in the beautiful city of Cape Town in South Africa. Keep reading to learn more about me.







