Copywriter, blogger, daydreamer…

I am all of those things, and a few other things too. After starting my career in Public Relations, I got into blogging in 2005, and web copywriting the year after that in 2006. With a passion for the web, and a love for writing, I knew I had found my niche. The rest as they say, is history.


I’ve worked across agency, in-house and freelance copywriting environments, across a broad range of client industries. When I’m not writing for money, I also write for fun – I have 3 blogs, and each of them serves its own purpose.

On the personal side of things, I enjoy gym, shopping, shoes, wine, waffles, otters, horrors, frozen mangoritas and series slumming. I live in the Bo Kaap, in the beautiful city of Cape Town in South Africa. Keep reading to learn more about me.

Where I lurk…

As you might expect from an online copywriter with a passion for the web, I heart social media. Each medium offers so much in the way of potential and with my trusty BlackBerry on hand, I can stay connected wherever I go.

You can find me all over the web, from Twitter to Flickr.

Find me online and let’s chat!

Who I am…

Cape Town based freelance web copywriter, blogger, ever-hopeful horror writer, shoppaholic, lover of pink, otters, chocolate peanuts and wine, owner of Roxb Copywriting and devout True Blood fan.

This is my little space on the interwebs, where you can find me online. Connect and ask me how many SEO copywriters it takes to screw in a light bulb.

Or, if you’d like to do a bit more cyber-stalking, you can also check out my blogs:

Rox in the City | Roxilla | Roxpiration

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